JB Hi-Fi Launches First Phase of Digital Content Monetization and Strategy with CSG Content Direct®
Company Leads the Market with First Successful Implementation of
UltraViolet™ in Australia
ENGLEWOOD, Colo.--(BUSINESS WIRE)--
Hi-Fi, Australia's largest electronics, DVD, and Blu-Ray retailer,
Systems International, Inc. (NASDAQ:CSGS),
a global provider of interactive transaction-driven solutions and
services, today announced that JB Hi-Fi has successfully launched CSG
Content Direct to power the JB Hi-Fi UltraViolet online storefront
in Australia and New Zealand.
As one of the largest big-box retailers in Australia, JB Hi-Fi has more
than 180 stores and is the leader in DVD and Blu-Ray sales in the
country. To bolster its market-leading brand, JB Hi-Fi answered the
increasing consumer demand for premium digital video content by
implementing CSG Content Direct integrated with UltraViolet.
"JB Hi-Fi wanted to be first to market with UltraViolet to sustain our
brand leadership," said George Papadopoulos, Technology Director for JB
Hi-Fi. "We chose CSG Content Direct because CSG was the only company
that could meet our aggressive UV launch schedule and deliver the kind
of world-class content experience we wanted for our customers."
CSG Content Direct brings many of Hollywood's largest studios to market
with direct-to-consumer online storefronts and UltraViolet offerings. In
just eight weeks, CSG implemented a fully integrated content management
solution for JB Hi-Fi, including UltraViolet digital copy redemption, a
locker, and both online and download access to content. The end
result is a world-class, multidevice content experience that is
powerful, engaging, and simple to use.
"Content Direct has become the global leader in UltraViolet
implementation, content monetization, and on-device apps," said Jim
Benz, vice president of business development at CSG. "The JB Hi-Fi
launch showcases Content Direct's ability to drive UltraViolet's
international expansion and allow retailers to become serious players in
the digital content delivery arena."
CSG Content Direct supports a streamlined sign-up process that allows
consumers to create a JB Hi-Fi digital content login that automatically
generates an UltraViolet account. Consumers can stream content from the
cloud or manage their content library across a range of devices
including PC, Mac, Android, iPhone, and iPad.
The JB Hi-Fi digital video experience can be found at http://video.jbhifi.com.au/.
About JB Hi-Fi
JB Hi-Fi offers the world's leading brands of Hi-Fi, Speakers,
Televisions, DVD's, VCR's, Cameras, Car Sound, Home Theatre, Computers
and Portable Audio and continues to stock an exclusive range of
specialist Hi-Fi products. JB Hi-Fi also offers the largest range of
video games, recorded music, DVD music and DVD movies with over 80,000
CDs and most major studio DVD releases, all at cheap prices! Customers
are able to buy online from our huge range of CDs, DVDs, and games. JB
Hi-Fi has it all - best brands, huge range, cheapest prices, convenient
locations, but most importantly genuine personal service from our
experienced specialist staff.
About CSG Content Direct
Content Direct empowers content creators, aggregators, and
distributors to easily and effectively market, monetize, and manage
content. Content Direct is offered as either a set of software services
or as an integrated solution and allows content companies of all sizes
to increase the value and return of every content transaction. The
solution supports virtually all content types and commerce models,
including marketing promotions, offer management, partner management,
financial management, reporting, analytics, and syndication. Content
Direct is a complete solution and is integrated with leading digital
ecosystem providers. For more information, please visit www.csgi.com/contentdirect.
About CSG International
Systems International, Inc. (NASDAQ:CSGS)
is a market-leading business support solutions and services company
serving the majority of the top 100 global communications service
providers, including leaders in fixed, mobile and next-generation
networks such as AT&T, Comcast, DISH, France Telecom, Orange, T-Mobile,
Telefonica, Time Warner Cable, Vodafone, Vivo and Verizon. With over 30
years of experience and expertise in voice, video, data and content
services, CSG International offers a broad portfolio of licensed and
Software-as-a-Service (SaaS)-based products and solutions that help
clients compete more effectively, improve business operations and
deliver a more impactful customer experience across a variety of touch
points. For more information, please visit www.csgi.com.
+1 (303) 804-4065
Source: CSG Systems International, Inc.
News Provided by Acquire Media
Close window | Back to top