August 15, 2013

JB Hi-Fi Launches First Phase of Digital Content Monetization and Strategy with CSG Content Direct®

Company Leads the Market with First Successful Implementation of UltraViolet™ in Australia

ENGLEWOOD, Colo.--(BUSINESS WIRE)-- JB Hi-Fi, Australia's largest electronics, DVD, and Blu-Ray retailer, and CSG Systems International, Inc. (NASDAQ:CSGS), a global provider of interactive transaction-driven solutions and services, today announced that JB Hi-Fi has successfully launched CSG Content Direct to power the JB Hi-Fi UltraViolet online storefront in Australia and New Zealand.

As one of the largest big-box retailers in Australia, JB Hi-Fi has more than 180 stores and is the leader in DVD and Blu-Ray sales in the country. To bolster its market-leading brand, JB Hi-Fi answered the increasing consumer demand for premium digital video content by implementing CSG Content Direct integrated with UltraViolet.

"JB Hi-Fi wanted to be first to market with UltraViolet to sustain our brand leadership," said George Papadopoulos, Technology Director for JB Hi-Fi. "We chose CSG Content Direct because CSG was the only company that could meet our aggressive UV launch schedule and deliver the kind of world-class content experience we wanted for our customers."

CSG Content Direct brings many of Hollywood's largest studios to market with direct-to-consumer online storefronts and UltraViolet offerings. In just eight weeks, CSG implemented a fully integrated content management solution for JB Hi-Fi, including UltraViolet digital copy redemption, a robust digital locker, and both online and download access to content. The end result is a world-class, multidevice content experience that is powerful, engaging, and simple to use.

"Content Direct has become the global leader in UltraViolet implementation, content monetization, and on-device apps," said Jim Benz, vice president of business development at CSG. "The JB Hi-Fi launch showcases Content Direct's ability to drive UltraViolet's international expansion and allow retailers to become serious players in the digital content delivery arena."

CSG Content Direct supports a streamlined sign-up process that allows consumers to create a JB Hi-Fi digital content login that automatically generates an UltraViolet account. Consumers can stream content from the cloud or manage their content library across a range of devices including PC, Mac, Android, iPhone, and iPad.

The JB Hi-Fi digital video experience can be found at

About JB Hi-Fi

JB Hi-Fi offers the world's leading brands of Hi-Fi, Speakers, Televisions, DVD's, VCR's, Cameras, Car Sound, Home Theatre, Computers and Portable Audio and continues to stock an exclusive range of specialist Hi-Fi products. JB Hi-Fi also offers the largest range of video games, recorded music, DVD music and DVD movies with over 80,000 CDs and most major studio DVD releases, all at cheap prices! Customers are able to buy online from our huge range of CDs, DVDs, and games. JB Hi-Fi has it all - best brands, huge range, cheapest prices, convenient locations, but most importantly genuine personal service from our experienced specialist staff.

About CSG Content Direct

CSG Content Direct empowers content creators, aggregators, and distributors to easily and effectively market, monetize, and manage content. Content Direct is offered as either a set of software services or as an integrated solution and allows content companies of all sizes to increase the value and return of every content transaction. The solution supports virtually all content types and commerce models, including marketing promotions, offer management, partner management, financial management, reporting, analytics, and syndication. Content Direct is a complete solution and is integrated with leading digital ecosystem providers. For more information, please visit

About CSG International

CSG Systems International, Inc. (NASDAQ:CSGS) is a market-leading business support solutions and services company serving the majority of the top 100 global communications service providers, including leaders in fixed, mobile and next-generation networks such as AT&T, Comcast, DISH, France Telecom, Orange, T-Mobile, Telefonica, Time Warner Cable, Vodafone, Vivo and Verizon. With over 30 years of experience and expertise in voice, video, data and content services, CSG International offers a broad portfolio of licensed and Software-as-a-Service (SaaS)-based products and solutions that help clients compete more effectively, improve business operations and deliver a more impactful customer experience across a variety of touch points. For more information, please visit

JB Hi-Fi
George Papadopoulos
Technology Director
CSG International
KC Higgins
Public Relations
+1 (303) 434-8163
Liz Bauer
Investor Relations
+1 (303) 804-4065

Source: CSG Systems International, Inc.

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